Available for New Project
About Me
Designing ideas that inspire, engage, and perform.
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I’m Dr. Farhan Ahmed Khan, a Jaipur-based Digital Product Designer & Creative Lead with over 8 years of experience in web design

UI/UX strategy, and brand development. I specialize in building digital ecosystems that combine creativity, technology, and marketing to help brands grow authentically.
From my early beginnings as a freelancer to leading teams at product and D2C companies, I’ve collaborated with startups, agencies, and established brands across industries. I bring clarity, process, and a human-centered mindset to every project — ensuring that every product looks beautiful, works seamlessly, and aligns with real business goals.
Over the years, I’ve shaped product roadmaps, built design systems from scratch, mentored creative professionals, and helped multiple brands achieve measurable growth — including those featured on Shark Tank India. Every project, for me, is an opportunity to learn, lead, and design something that makes an impact.
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DivSoma™ (Hyderabad)

Creative Director & Brand Strategist

Apr 2023 – Present

Leading the complete creative and digital ecosystem for DivSoma™, a modern wellness brand focused on therapeutic and research-based products.
Responsible for branding, label and packaging design, website UX/UI, and performance campaigns — ensuring the brand maintains a premium, science-backed presence online and offline.
Collaborated with product and marketing teams to shape a cohesive digital identity and creative communication strategy.

Cannazo India (Mumbai)

Lead Developer & Creative Strategist

Apr 2022 – Present

Overseeing full-stack web development, product design, and creative direction for Cannazo India, a D2C wellness company.
Built and optimized their WordPress-based e-commerce ecosystem, improving UX and scaling sales from ₹5L to ₹11L monthly.
Led digital campaigns, performance ads, and SEO strategy while maintaining brand consistency across labels, packaging, and web.

Zentek Infosoft (Jaipur)

Lead UI/UX Designer & Product Developer

Nov 2020 – Mar 2022
Directed end-to-end design for two large-scale SaaS platforms. Handled wireframing, prototyping, design system creation, and product strategy, while mentoring a team of 5 designers. Introduced structured workflows for better collaboration between product and development teams.
Shop2Web Builders (Jaipur)

Lead Tech & Digital Marketing Strategist

Mar 2018 – Oct 2020
Managed website design, development, and marketing campaigns for a range of retail and e-commerce clients. Specialized in WordPress, performance ads, and creative campaign design, achieving consistent results for SMB clients. Played a key role in managing client relationships and leading small design-development teams.
Mahaveer Group (Ajmer)

WordPress Developer & Creative Designer

Jun 2016 – Mar 2018
Started professional journey at Mahaveer Group — an industrial machinery manufacturer — where I handled end-to-end digital transformation, including website design, marketing, and brand visuals. Contributed significantly to improving their online visibility and lead generation through consistent creative execution.
WordPress
HTML
CSS
JavaScript
MySQL
React
PHP
Laravel
CodeIgniter
Photoshop
Illustrator
CorelDRAW
Canva
Meta Ads
SEO
Figma
Asana
ChatGPT
Midjourney
Leonardo
Design Philosophy
Where creativity meets clarity and purpose.

User-Centered Design

Every great product begins with empathy. I focus on understanding user behavior and goals to craft intuitive, human-first experiences.

Clarity in Communication

Design should feel effortless. I use clear hierarchies, functional layouts, and balanced visuals to ensure smooth user journeys.

Iterative Problem-Solving

Design is never final. I believe in prototyping, testing, and improving continuously until the product delivers both performance and delight.

Collaboration & Feedback

Innovation thrives in collaboration. I work closely with teams, clients, and developers to bring shared ideas to life with precision and impact.

Design process
Turning ideas into experiences — step by step.
01.

Research & Discovery

Understanding user needs, business goals, and market trends through research and competitive analysis.
02.

Strategy & Ideation

Defining structure, user flows, and content strategy while aligning design direction with brand objectives.
03.

Wireframing & Prototyping

low-fidelity wireframes to high-fidelity prototypes that communicate user journeys clearly.

04.

Visual Design & Development

Creating modern, brand-aligned interfaces  from typography to color systems and responsive web layouts.

05.

Testing & Refinement

Analyzing user feedback, refining the design for usability, accessibility, and overall product consistency.
06.

Launch & Growth

Collab with developers and marketing teams to deploy, test, and optimize the product launch for better results.